L'Oréal Paris Shampoo Color Vive UV Filter

Product benefits

The Color Vive shampoo with nourishing UV filter is a protective care shampoo specially designed for dyed or wicking hair: it gently cleanses, nourishes and protects the hair fiber against external aggressions.

Result.

The glowing dyed hair!

Innovation and ingredients

Nutri-UV filter.

Associating cationic agents and a UV filter, the Color Vive Nutri-UV filter system has been specially developed by L'Oréal Paris laboratories to protect the brightness of the color, nourish the deep-dyed hair and protect it from external aggressions (brushing, sun, pollution).

Its new formula, with 50% more UV filter, serves as a brake to ultra violet rays and keeps the color bright, bright and vibrant for longer.
Your color is visibly more resplendent and luminous.

Proven results

Protect your color up to 70% more.

Laboratory evaluation on dark brown hair strands stained in light brown, after applying the shampoo + mask versus classic shampoo.