Jean Paul Gaultier for cosmetics

For more than 30 years, Jean Paul Gaultier has waved the “enfant terrible” flag in French fashion. He is one of those designers whose vivid public persona might approach self-caricature—but also is a formidable marketing force, an invaluable part of the brand. So what is shorthand forGaultier? Breton stripe, peroxided hair, brilliant tailoring—and a cheeky, cheerful irreverence.